From Silence to Strategy: How Universities Can Lead — Not React — in the Compact Era

By Paul Walker
7 min read
Higher EducationLeadershipGovernanceStrategyBest Practices

The White House has opened its Compact for Academic Excellence to every college and university. What began as a narrow negotiation is now a national leadership test.

Six institutions have already said no (the MIT Model). One system chancellor in Texas has publicly welcomed the Compact (the Texas Model)—a tactical move that buys time and political goodwill. Hundreds more are quietly deciding what to do next.

For every president, the challenge isn't just what to decide — it's how, when, and in what sequence.

Because in practice, no institution chooses just one strategy. Even if a university ultimately says no like MIT, yes like Texas, or "we're studying it" like most others, it will likely move through several phases: Silence → Process → Principle → Positioning.

That progression—and how well it's aligned internally—will determine whether a response looks like leadership or drift.

This framework maps ten strategies universities can use in the Compact era, from conservative to assertive. Most will combine two or three over time: beginning with information control, moving into structured deliberation, and ending with visible reaffirmation of values.

The order matters. Done right, it's choreography — not reaction. Done wrong, it's confusion on display.


Geography Is Strategy

Location will shape every response to the Compact. A president in Massachusetts, Texas, or Wisconsin may be reading the same document — but the politics around it couldn't be more different.

  • Blue states: Rejection may align neatly with expectations from faculty, donors, and elected officials. The risk isn't backlash — it's complacency, assuming alignment without testing it.

  • Red states: Process and tone become survival tools. Leaders must show respect for oversight while defending academic autonomy. Silence can buy time, but it can also invite assumptions of compliance.

  • Purple states: Every move is amplified. The same statement that signals courage to one constituency may sound combative to another. Boards are split, legislators are watching, and donors span both sides.

The Compact may be national in scope, but its impact will be hyperlocal. The most effective leaders will read not just the policy — but the political geography — before choosing their path.


1️⃣ Stay Silent (Defensive Posture)

Description: Say nothing publicly. Conduct quiet legal or political monitoring behind the scenes while gauging peer responses and federal signals.

Pros:

  • Avoids premature controversy.
  • Buys time to gather facts and observe the field.

Cons:

  • Creates a narrative vacuum others will fill.
  • May appear evasive or unprepared internally.

Assessment: Low risk, low control. Useful for hours or days of breathing room — risky if prolonged.


2️⃣ Acknowledge Receipt, No Position (Procedural Neutrality)

Description: Confirm receipt of the Compact and communicate that the university is conducting a standard legal and governance review.

Pros:

  • Signals diligence and process.
  • Demonstrates respect for oversight without commitment.

Cons:

  • Can read as hedging or indecisive.
  • Risk of message drift if inquiries intensify before review ends.

Assessment: A safe early move for interim or politically exposed leaders. Moderately stabilizing, minimally strategic.


3️⃣ Form a Review Task Force (Structured Neutrality)

Description: Create a multi-stakeholder group — General Counsel, Government Relations, faculty, students, donors, and alumni — to evaluate implications and recommend next steps.

Pros:

  • Demonstrates transparency and inclusivity.
  • Builds internal trust and shared ownership.
  • Shows deliberation, not defiance.

Cons:

  • Optics of bureaucracy; may look slow.
  • Loses credibility if representation isn't balanced.

Assessment: Preemptive and protective. The best way to show leadership is thinking before deciding.


4️⃣ Join a Peer-Review Alliance (Coordinated Caution)

Description: Quietly align with peer systems or associations (Big Ten, AAU, SEC, etc.) to coordinate timing, tone, and messaging.

Pros:

  • Strength in numbers; reduces isolation.
  • Shared messaging lowers crossfire risk.
  • Builds legitimacy across the sector.

Cons:

  • Coordination delays response time.
  • Confidentiality can be difficult with multiple boards.

Assessment: Politically savvy and stabilizing. Best for systems or flagships under high scrutiny.


5️⃣ Issue a Public "Values-First" Statement (Principled Clarity)

Description: Publish a clear statement reaffirming academic freedom, shared governance, and merit-based research funding — without partisan references.

Pros:

  • Provides moral and procedural clarity.
  • Reassures faculty, donors, and students of the mission.
  • Creates a foundation for any eventual decision.

Cons:

  • Can appear symbolic if not tied to policy.
  • Tone may still be politicized by external actors.

Assessment: A strong internal alignment tool and external signal of stability. Best executed early, before decisions are final.


6️⃣ Reject the Compact Explicitly (The MIT Model)

Description: Issue a clear, values-driven "no," framed around the institution's independence and scientific merit rather than ideology.

Pros:

  • Projects confidence and moral clarity.
  • Builds credibility with faculty and alumni.
  • Positions the institution as a national model for academic integrity.

Cons:

  • May trigger federal or legislative retaliation.
  • Requires full leadership unity to sustain.

Assessment: The "clean no." High integrity, high visibility. Defines principle under pressure but demands discipline.


7️⃣ Controlled Engagement (The Texas Model)

Description: Treat the Compact as a conversation starter; express respect and willingness to review while quietly assessing the implications internally.

Pros:

  • Buys time and lowers political temperature.
  • Keeps communication open with oversight bodies.
  • Provides flexibility for recalibration.

Cons:

  • Can look like appeasement if prolonged.
  • Risks expectations of eventual compliance.

Assessment: A tactical, time-buying move. Works best when paired with a disciplined internal review and message consistency.


8️⃣ Publish a "Values Compact" of Your Own (Reframing)

Description: Flip the narrative by creating your own Compact for Academic Integrity and Service to the Nation, centered on transparency, merit, and innovation.

Pros:

  • Controls the narrative by redefining "compact."
  • Builds pride and external goodwill.
  • Demonstrates proactive leadership and creativity.

Cons:

  • Risks being viewed as performative if not backed by action.
  • Requires strong communications and follow-through.

Assessment: Bold, visionary, and high-reward if executed authentically. Best for institutions with communications strength and trust equity.


9️⃣ Convene a National Forum (Thought Leadership)

Description: Host a public summit or symposium on academic independence, bringing together policy voices from all sides to debate "excellence" in higher education.

Pros:

  • Positions the institution as a national convener.
  • Channels tension into dialogue instead of conflict.

Cons:

  • Requires political finesse and national credibility.
  • May be dismissed as grandstanding if tone is off.

Assessment: High visibility, moderate risk. The university becomes the table, not the topic.


🔟 Lead a "Compact Response Coalition" (Sector Leadership)

Description: Organize peer institutions to establish shared principles and standards for how higher ed engages with future federal or state compacts.

Pros:

  • Builds sector legitimacy and collective strength.
  • Reduces isolation and fosters shared defense.

Cons:

  • Requires sustained coordination and presidential trust.
  • May draw political pushback or new scrutiny.

Assessment: The most assertive option. Moves from reaction to rule-making — defining the field, not just surviving it.


Alignment Is the Force Multiplier

Whatever strategy a university adopts — silence, process, rejection, or reframing — it must be built on internal alignment. Presidents who secure early buy-in from boards and regents, deans, faculty governance, major donors, alumni, and key elected officials will have the resilience to stay consistent under pressure.

Without that coalition, even the best plan collapses at the first headline.


Leadership Challenge

Every university will face this test differently, but none can avoid it. The question isn't which strategy you'll choose — it's how clearly you'll define your red lines, how aligned your team will be when the moment comes, and whether your process will stand up to public scrutiny.

Leadership now demands both clarity and choreography: the ability to know what you stand for, sequence your actions deliberately, and project calm when others are reacting.

In the Compact era, the measure of a university won't be whether it complies or defies — it will be whether its leaders can demonstrate judgment under pressure.


Paul Walker is co-founder of CrisisCommand. Connect with him on LinkedIn or request a demo to learn more.

Paul Walker headshot

Paul Walker

Founder

Veteran strategist with a career spanning PulsePoint Group, Accenture, Y&R/Burson-Marsteller, Cohn & Wolfe, and The University of Texas. Paul has built and led businesses across the U.S., Asia, and Europe — from startups to major universities to Global 1000 companies.

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