Built for Leaders Under Pressure
We're on a mission to raise the standard of crisis leadership — giving every professional and team the clarity, confidence, and tools to perform at their best when it matters most.
Our Story
When a crisis strikes, leaders face the same challenge: responding with clarity, speed, and credibility across every stakeholder.
Our founders have lived those moments — many times side by side — guiding Global 1000 companies, universities, and public institutions through high-stakes, high-visibility crises. Along the way, they observed a pattern: whether you're a senior consultant advising clients or a communications leader within an organization, you need leverage to act quickly, make informed decisions, and act with confidence.
That's why we built CrisisCommand, the Crisis Operating System. Our vision is to encode decades of advisory expertise into technology, giving professionals structured judgment, proven playbooks, and clarity under pressure.
Our Values
The principles that guide everything we do
Advance Our Craft
The pace of institutional risk demands continuous innovation in how leaders respond.
Keep People First
Technology should amplify judgment — not replace it.
Move With Speed
Our users need speed. In a crisis, every second counts.
Demand Excellence Always
High standards matter when lives, reputations, and trust are on the line.
Support Sustainable Performance
We're building tools that help professionals excel without burning out.
Why We Built It
Built by Crisis Veterans for Leaders Under Pressure.
We've been in the room when reputations were on the line — guiding Global 1000 companies, universities, and public institutions through high-stakes, high-visibility crises. Along the way, we worked alongside some of the best crisis managers in the business — people who bring calm to chaos, make decisions in ambiguity, and communicate clearly before all the facts are even known.
We admired them. We learned from them. And we noticed something important: great crisis managers share a unique mix of abilities most professionals don't naturally have.
- Pattern recognition and systems thinking
- Structured problem-solving
- Clarity and calm under pressure
- Decisiveness in ambiguity
- Emotional intelligence when it matters most
Most professionals are still accountable for the response — whether or not they have all those gifts. They lead. They decide. They respond.
So we spent two years building something structured. Not just fast — structured. An AI system trained on deep domain expertise, proven methods, and 1,000+ real crisis cases. One that remembers what worked, surfaces relevant precedent, and supports — but never replaces — the judgment of the leader in the room.
We used early versions of CrisisCommand to assist organizations through real crises. We wouldn't operate without it today. And we built it so every leader under pressure can say the same.
Veteran strategist with a career spanning PulsePoint Group, Accenture, Y&R/Burson-Marsteller, Cohn & Wolfe, and The University of Texas. Paul has built and led businesses across the U.S., Asia, and Europe — from startups to major universities to Global 1000 companies.
Expertise
Most recently, Global Chief Strategy Officer to Burson, one of the world's largest communications agencies. Previously, Global President of BCW, where she led growth and counseled clients at the intersection of innovation and reputation.
Expertise
Global crisis and reputation strategist with more than four decades at the intersection of media, government, and corporate leadership. Former senior roles at BCW, APCO Worldwide, Cohn & Wolfe, and Pleon.
Expertise
Founder of Brad Englert Advisory. Former Accenture Partner and Chief Information Officer at The University of Texas at Austin. Author of Spheres of Influence: Career Management in the Digital Age.
Expertise
Technology entrepreneur and systems architect. Founder & former CTO of Bound, a personalization and targeting platform acquired by DemandScience, where he now serves as VP of Software Development.
Expertise
Join Our Mission
Help us build a future where every communicator has clarity under pressure — and every organization can protect trust with confidence.