Transforming Crisis Communications
We're on a mission to raise the standard of crisis management — giving every professional and team the clarity, confidence, and tools to perform at their best when it matters most.
Our Story
When a crisis strikes, leaders face the same challenge: responding with clarity, speed, and credibility across every stakeholder.
Our founders have lived those moments — many times side by side — guiding Fortune 500 companies, universities, and public institutions through high-stakes, high-visibility crises. Along the way, they observed a pattern: whether you're a senior consultant advising clients or a communications leader within an organization, you need leverage to act quickly, make informed decisions, and act with confidence.
That's why we built CrisisCommand — the Intelligent Communications Platform. Our vision is to encode decades of advisory expertise into technology, giving professionals structured judgment, proven playbooks, and clarity under pressure.
Our first product, CrisisCommand, brings this vision to life. It delivers battle-tested strategy, scenario-driven planning, and sharp communications in minutes — giving professionals the advantage of a world-class crisis team at their side.
And we're just getting started. From crisis management to strategy, media intelligence, and client growth, CrisisCommand will evolve into the most comprehensive communications platform on the market.
We Learned from the Best
We've worked alongside some of the best crisis managers in the business — people who bring calm to chaos, make decisions in ambiguity, and communicate clearly before all the facts are even known.
We admired them. We learned from them. And we also realized something important: most of us aren't wired the same way. We like structure. We like data. We like a few minutes to think before calling a CEO under fire. But a crisis doesn't offer that luxury.
Over time, we came to understand that great crisis managers share a unique mix of abilities:
- Pattern recognition and systems thinking
- Structured problem-solving
- Clarity and calm in chaos
- Decisiveness in ambiguity
- Emotional intelligence when it matters most
Most professionals don't naturally have all of those gifts. And yet, they're still accountable. They lead. They respond.
That's why we built CrisisCommand.
For the last two years, we've been experimenting, building, and testing an AI “teammate” for crisis response. Not just something fast — something structured. An AI that remembers what worked, drafts multiple strategic options, and supports — but doesn't replace — judgment.
We used early versions of CrisisCommand to assist organizations through real-life crises. Honestly, we wouldn't operate today without the current version in our pocket.
Here's the unlock: when AI is trained with deep domain expertise — not just scraped data — it becomes something new.
CrisisCommand encodes proven methods, cases, and playbooks — giving every professional the leverage of a world-class crisis strategist at their side.
Our Values
The principles that guide everything we do
Advance Our Craft
Our perma-crisis world demands innovation in classic techniques.
Keep People First
Technology should amplify judgment — not replace it.
Move With Speed
Our users need speed. In a crisis, every second counts.
Demand Excellence Always
High standards matter when lives, reputations, and trust are on the line.
Support Sustainable Performance
We're building tools that help professionals excel without burning out.
Built by Communicators, for Communicators
We've been in the room when reputations were on the line. From universities under federal investigation to Fortune 500 product recalls, our team has lived the high-stakes moments. That's why we built CrisisCommand — to give every communicator the clarity we once had to improvise under fire.
Veteran strategist with a career spanning PulsePoint Group, Accenture, Y&R/Burson-Marsteller, Cohn & Wolfe, and The University of Texas. Paul has built and led businesses across the U.S., Asia, and Europe — from startups to major universities to Global 1000 companies.
Expertise
Most recently, Global Chief Strategy Officer to Burson, one of the world's largest communications agencies. Previously, Global President of BCW, where she led growth and counseled clients at the intersection of innovation and reputation.
Expertise
Jeff Hunt is a veteran communications strategist specializing in crisis management, CEO communications, and reputation recovery. Over his 35-year career, he has advised global brands including DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, and Whole Foods. Before founding Legend Labs, Jeff co-founded PulsePoint Group and led global firms including Cohn & Wolfe, GCI, and Read Poland Associates. Earlier in his career he spent 18 years at Burson-Marsteller, serving as COO for Europe. He is the author of Brand Under Fire: A New Playbook for Crisis Management in the Digital Age.
Expertise
Global crisis and reputation strategist with more than four decades at the intersection of media, government, and corporate leadership. Former senior roles at BCW, APCO Worldwide, Cohn & Wolfe, and Pleon.
Expertise
Founder of Brad Englert Advisory. Former Accenture Partner and Chief Information Officer at The University of Texas at Austin. Author of Spheres of Influence: Career Management in the Digital Age.
Expertise
Technology entrepreneur and systems architect. Founder & former CTO of Bound, a personalization and targeting platform acquired by DemandScience, where he now serves as VP of Software Development.
Expertise
Join Our Mission
Help us build a future where every communicator has clarity under pressure — and every organization can protect trust with confidence.