Arkansas cuts tennis. Stanford, Iowa, Cal Poly show how that ends
On April 24, the University of Arkansas discontinued men's and women's tennis. AD Hunter Yurachek cited the SEC competitive funding gap and the House v. NCAA settlement. Both genders cut at the same time. Scholarships honored. Transfer portal opened. Athlete care activated. The AD recommended, the Chancellor approved, and no Board of Trustees vote was required. So far, the cleanest version of a revenue-share-era cut anyone has run.
For the record, I am against cutting women's and Olympic sports, especially at public universities. But college athletics is shifting, and I get the need to reduce costs. The question is not whether to fight every cut. It is how cuts get made when they happen.
This is the work CrisisCommand was built for. CrisisCommand is decision software for institutional leaders facing high-stakes moments. Run a program cut through the platform and it tests the decision against five "gates" before the announcement: Title IX proportionality, donor pulse, conference posture, coach treatment, dollar transparency. Skip the gates and you get Stanford's $76M alumni reversal or Iowa's federal injunction.
If you are an AD and considering cuts, three cases are worth studying alongside Arkansas.
Stanford (2020). Cut 11 programs in a single July announcement, citing a $25M FY21 deficit. Two federal lawsuits followed. Wrestler Shane Griffith won a national championship in a singlet with the Stanford name blacked out. Alumni pledges topped $76M. Eleven months later, every program was reinstated. Every future cut at Stanford and its peers became a fundraising negotiation.
Iowa (2020). Cut four programs without first running a Title IX proportionality audit. Four women swimmers filed a class action in September. A federal judge granted a preliminary injunction by Christmas Eve. The settlement added $400K in legal fees, a multi-year compliance monitor, and a new varsity sport (women's wrestling). Total cost ran several times the $5M annual savings.
Cal Poly (2025). Publicly quoted a $25M reinstatement bar, structured a tranche-based fundraising deal, then rejected the $9M that the cut programs' own athletes raised. The cut held, but a defensible budget decision converted into a sustained donor-trust crisis with damage to the donor base for every other sport on the roster.
Each of these cuts made financial sense on paper. None of them survived contact with the people who weren't in the room when the decision was made. Federal judges. Donor coalitions. The cut programs' own athletes. Arkansas ran the pressure test before their announcement. Whether that holds is the next question.
The AD has the formal authority to announce. The AD does not have the authority to make it stick. The body that approved the cut is never the body that reverses it. Stanford reversed under a $76M alumni pledge campaign. Iowa reversed under a federal injunction. Cal Poly held the cut but lost the donor base trying. The General Counsel sees a Title IX exposure problem. The CCO sees a donor-trust problem. Both are looking at the same root cause: decisions the institution should have locked before the announcement and did not.
Athletic departments fragment before announcement. The financial decision sits with the AD. The proportionality math sits with the Title IX office. Donor relationships sit with development. Coach contracts sit with HR. Legal reviews the press release last. The cut must be tested against the people who can reverse it. A federal judge reviewing Title IX proportionality. A donor coalition with $76M in pledges. The cut programs' own athletes raising money. A plaintiffs' lawyer with a demand letter drafted and ready to send. None of them are in the room when the cut gets approved. All of them can break it after. If the press release goes out before anyone has run the cut against them, a crisis is created in that gap.
What works
- Test the cut against the enrollment ratio first. Title IX requires schools to keep male and female athletic participation roughly proportional to enrollment. Arkansas's enrollment is 56% female, 44% male. Cutting one men's and one women's program meant the cut didn't shift the ratio. Whether that's enough to avoid a Title IX challenge depends on where Arkansas's athletic participation stood before the cut - and that answer isn't public yet. Iowa cut three men's and one women's program without running this audit, drew a federal injunction, and was forced to add women's wrestling. William & Mary cut four men's and three women's, drew a Title IX demand letter, and reinstated the women's programs in seven weeks. Schools that run the proportionality math first know which cuts are legally available before they decide.
- Run funding diligence on the targeted programs first. Before announcement, test whether named donors, alumni networks, or endowment paths could close the gap. If the answer is yes, the cut becomes a fundraising campaign instead. If the answer is no, that finding is the strongest defense against the alumni counter-campaign that will follow.
- Brief the conference and regulators before announcement. Get the commissioner, conference ADs, and the Office for Civil Rights oriented before the press release. Locks in 48-hour framing.
- Hand athletes a transition package the same day. Scholarships honored, transfer portal open, mental health continuity, names and numbers in their hands before the news breaks.
- Sign at the highest available level. Joint President, Provost, and AD signature. AD-only invites the "athletics decision, not institutional decision" reframe.
- Lock the dollar answer in writing. "Would $X save the program?" gets asked within hours. The AD, President, and GC need the same no-renegotiation answer before they walk into the room.
What does not
- Cutting without running the proportionality math first. Iowa and William & Mary both cut more men's programs than women's at schools where the participation ratio could not absorb it. Iowa drew a federal injunction. William & Mary reversed under a demand letter in seven weeks. The legal opening is the gap between enrollment and athletic participation, not the cut itself.
- Quoting a public reinstatement number. Cal Poly's $25M became the rallying point. Once a number is public, the institution is negotiating, not deciding.
- Treating the announcement as the end of it. Stanford reversed in month 11. Cal Poly's organizing window opened in days.
- Vague rationale. Without dollar figures, alumni assume the gap is bridgeable. Cal Poly raised $9M against an unstated bar.
- Borrowing announcement language from peers. William & Mary's letter copied Stanford's verbatim and forced an AD departure. Copy-paste reads as indifference.
Stanford reversed and lives with the precedent. Iowa was enjoined and lives with the monitor. Cal Poly held the cut and lives with the donor base it lost. Arkansas executed the announcement cleanly. The architecture has to hold through the next several months, and the rest of the SEC has to have it built before the revenue-share rules force the next cut. That is the open question.

Paul Walker
Founder
Veteran strategist with a career spanning PulsePoint Group, Accenture, Y&R/Burson-Marsteller, Cohn & Wolfe, and The University of Texas. Paul has built and led businesses across the U.S., Asia, and Europe — from startups to major universities to Global 1000 companies.
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